Huggies Diaper Drive

As a mother and pediatrician, helping other parents and babies less fortunate is incredibly important to me. My sisters and I  created  Forever Freckled with the mission to help others with the individual struggles of parenthood as well as hopefully use our platform to give back to parents on a larger scale. We are teaming up Huggies and Walgreens to empower shoppers nationwide to give back and help families in need. From March 26-April 29, for every pack of Huggies purchased at any Walgreens store or on Walgreens.com, Walgreens and Huggies will donate a day’s worth of diapers to the National Diaper Bank Network. Please help us spread the word and help a family in need. Huggies

In 2010, Huggies commissioned a study that found one in three U.S. families suffers from diaper need—the inability to provide clean, dry diapers for their baby. Since that time, Huggies has been giving hugs in the form of more than 200 million free diapers and wipes to help babies in need. Furthermore, the brand helped establish the National Diaper Bank Network in 2011, which it continues to support, helping it to grow from 20 to 320 diaper banks today.

In continuing their work to provide for families in need, Huggies has teamed up with Walgreens for the first time to empower shoppers nationwide to give back and help families in need. From March 26-April 29, for every pack of Huggies purchased at any Walgreens store or on Walgreens.com, Walgreens and Huggies will donate a day’s worth of diapers to the National Diaper Bank Network. Shoppers can also help out by downloading the Huggies app and using rewards points to make a donation. In total, Huggies and Walgreens will donate up to 1 million diapers to the National Diaper Bank Network through the Huggies No Baby Unhugged program to help ensure babies throughout the country receive the hugs they need in the form of diapers.  

What is diaper need?

• Diaper need is the struggle to provide clean diapers for your baby – which affects one in three parents in the U.S. These parents often have to choose between paying for food or buying diapers, which can lead to increased stress and strife.

• Diaper need is a critical issue in the United States, often parents have to cut back on food, utilities or child care to provide diapers

• Diapers are not covered under food stamps and WIC which makes the struggle for parents with diaper need that much harder.

• To combat this, Huggies founded the National Diaper Bank Network (NDBN) in 2011, a non-profit organization with a mission to drive awareness of diaper need in the U.S. and build up the capabilities of diaper banks across the country.

How does diaper need impact parents and babies?

• For the one in three U.S. parents struggling with diaper need, it means they have had to cut back on food, utilities, or child care to provide diapers.

• In some cases, it means babies are spending more time in the same diaper which means they’re more likely to get diaper rash.

• Most daycare facilities will not admit children without a day’s supply of clean disposable diapers – cloth diapers are often not accepted.

How much is a day’s worth of diapers?

• The number of diapers a baby requires in a day can vary widely due to a number of factors. On average, Huggies finds baby use six diapers a day.

What is No Baby Unhugged?

• No Baby Unhugged is a new program from Huggies that will help all babies get the hugs they need and it includes the brand’s long standing commitment to get diapers to babies in need so they remain clean, dry and healthy to thrive.